Posted by Andrew Lindstrom / Observational / September 9th, 2008
The newbie blogger is faced with quite the “chicken and egg” conundrum. It’s tough to write something that you think nobody will ever read, but in order to be read it first must be written. It’s a catch 22 made in heaven.
I, too, was feeling the newbie blogger blues. After spending 8 hours researching, writing and assembling a blog post about Polish film posters, I awoke the next day to a whopping two visits.
Now I know these things take time but c’mon! I decided to take measures into my own hands…
Stumbleupon – the gift that keeps on giving.
Wanting to get the best bang for my buck (and not having many bucks to use in the first place) I opted to utilize StumbleUpon Advertising as my weapon of choice. I setup a campaign in about 30 seconds, shelled over 25 bones and watched a couple hundred people quickly come and go – and I do mean quickly.
Then I thought to use demographic targeting.
I paused the campaign at about 350 views and around 4 “stumbles”. That’s not too bad, but I noticed that 3 of the 4 stumblers were male and between 18 and 30 years old. With only a 150 paid views left, I tweaked my campaign to only show the article to males between 18 and 30.
The article ended up getting more stumbles from the last 150 targeted viewers than the first 350. Demographic targeting is a genius component to the Stumbleupon advertising machine, use it.
From there it spread like wild fire.
Well, maybe not “wild” fire per se… more like a reasonably paced “city” fire. The beauty of Stumbleupon is that it’s designed around the viral nature of the internet.
Some very kind people told their friends, submitted the article to other social networks and wrote about it on their own blogs. The article has been featured on quite a few higher profile sites and just recently was on the front page of delicious.com.
But craziest of all, today the article has passed 100,000 views! It’s safe to say that it all stemmed from those original 500 visitors.
That’s $25 well spent I’d say.